SIKAP, MOTIVASI, DAN SOSIAL MEDIA BERPENGARUH TERHADAP NIAT BERWIRAUSAHA PADA GENERASI MILENIAL KABUPATEN ROKAN HULU
ATTITUDE, MOTIVATION, AND SOCIAL MEDIA EFFECT ON THE ENTREPRENEURSHIP INTENTION OF THE MILLENIAL GENERATION OF ROKAN HULU DISTRICT
DOI:
https://doi.org/10.30606/hirarki.v3i3.1452Keywords:
Sikap, motivasi, sosial media, niat berwirausaha.Abstract
Penelitian ini bertujuan untuk mengetahui sikap, motivasi, dan sosial media berpengaruh terhadap niat berwirausaha pada generasi milenial Kabupaten Rokan Hulu. Indonesia saat ini menghadapi era Revolusi Industri 4.0 yang membutuhkan persiapan banyak faktor, termasuk pengembangan sumber daya manusia (SDM). Pengembangan SDM juga mencakup generasi milenial yang diharapkan menjadi salah satu pilar dalam membawa Indonesia sukses dalam persaingan global. Jenis penelitian adalah penelitian kuantitatif menggunakan disains penelitian korelasi. Sampel penelitian adalah generasi milenial Kabupaten Rokan Hulu berjumlah 100 orang. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah teknik random sampling. Instrumen utama dalam penelitian ini adalah kuesioner. Hasil penelitian dianalisis menggunakan SPSS 24. Berdasarkan hasil penelitian dan pembahasan, maka dapat disimpulkan bahwa sikap, motivasi dan media sosial berpengaruh positif dan signifikan terhadap niat berwirausaha. Hal ini berarti bahwa semakin baik sikap, motivasi generasi milenial, dan penggunaan media sosial maka secara besar niat untuk berwirausaha.
Downloads
References
Chen, M. H., Chang, Y. Y., Wang, H. Y., & Chen, M. H. (2017). Understanding Creative Entrepreneurs’ Intention to Quit: The Role of Entrepreneurial Motivation, Creativity, and Opportunity. Entrepreneurship Research Journal, 7(3).
Do, B. R., Dadvari, A., & Moslehpour, M. (2020). Exploring the mediation effect of social media acceptance on the relationship between entrepreneurial personality and entrepreneurial intention. Management Science Letters, 10(16), 3801–3810.
DuBrin, A. J. (2019). Fundamentals of Organizational Behavior. Academic Media Solutions (Sixth Edit).
Essia Ries Ahmed, Noor Fareen Abdul Rahim, Tariq Tawfeeq Yousif Alabdullah, & Mohammed Muneerali Thottoli. (2019). An Examination of Social Media Role in Entrepreneurial Intention among Accounting Students: A SEM Study. Journal of Modern Accounting and Auditing, 15(12), 577–589.
Fayolle, A., Liñán, F., & Moriano, J. A. (2014). Beyond entrepreneurial intentions: values and motivations in entrepreneurship. International Entrepreneurship and Management Journal, 10(4), 679–689.
Giacomin, O., Janssen, F., Pruett, M., Shinnar, R. S., Llopis, F., & Toney, B. (2011). Entrepreneurial intentions, motivations and barriers: Differences among American, Asian and European students. International Entrepreneurship and Management Journal, 7(2), 219–238.
Gunawan, S. (2015). The Impact of Motivation, Perception and Attitude toward Consumer Purchasing Decision: A Study Case of Surabaya and Jakarta Society on Carl’s Junior. IBuss Management, 3(2), 154–163.
Izquierdo, E., & Buelens, M. (2011). Competing models of entrepreneurial intentions: The influence of entrepreneurial self-efficacy and attitudes. International Journal of Entrepreneurship and Small Business, 13(1), 75–91.
Koe, W.-L., Sa’ari, J. R., Majid, I. A., & Ismail, K. (2012). Determinants of Entrepreneurial Intention Among Millennial Generation. Procedia - Social and Behavioral Sciences, 40, 197–208.
Kusumawardhany, P. A., & Dwiarta, I. M. B. (2020). Entrepreneurial Intention Among Millennial Generation: Personal Attitude, Educational Support, and Social Media. In 17th International Symposium on Management (INSYMA 2020) Entrepreneurial (Vol. 115, pp. 63–68).
Liu, J., Zhu, Y., Serapio, M., & Cavusgil, S. T. (2019). The new generation of millennial entrepreneurs: A review and call for research. International Business Review, 28(5), 101581.
Mahfud, T., Triyono, M. B., Sudira, P., & Mulyani, Y. (2020). The influence of social capital and entrepreneurial attitude orientation on entrepreneurial intentions: the mediating role of psychological capital. European Research on Management and Business Economics, 26(1), 33–39.
Majid, N. A., Zainol, F. A., Afthanorhan, A., Yusoff, A. S. M., Rahim, B. H. A., Ismail, N. A., … Rahman, N. A. A. (2020). What Triggers Entrepreneurial Intention among Young Generation? the Impact of Social Media. Journal of Physics: Conference Series, 1529(4), 0–7.
Santoso, S. (2021). Relationship between Social Media, Organizational Support, Subjective Norms and Perceived Behavioral Control to Form Entrepreneurial Intention. Expert Journal of Business and Management, 9(1), 1–10.
Setiani, A., & Novendra, A. M. (2017). The Influence of Entrepreneurship Attitudes and Interests on Learning Motivation and Its Implication on Student Professional Competency at Teacher Training and Education Faculty of Pasundan University. European Journal of Social Sciences Education and Research, 10(1), 121.
Strobl, A., Kronenberg, C., & Peters, M. (2012). Entrepreneurial attitudes and intentions: Assessing gender specific differences. International Journal of Entrepreneurship and Small Business, 15(4), 452–468.
Thi Kim Le, T., & Thi Tran, B. (2021). Entrepreneurial Motivations and Intentions among Students: A Case Study at a Vocational Institution. ACM International Conference Proceeding Series, 158–163.
Vrgovič, P., Čirič, D., & Todorovič, V. (2018). Assessing entrepreneurial intentions, motivations and barriers amongst WBC students through developing a network of co-creative centers-iDEA Labs. Entrepreneurship in Post-Communist Countries: New Drivers Towards a Market Economy, 197–209.
Wardhani, S. L., & Kusuma, M. W. (2021). Pengaruh Personal Attitude dan E-learning terhadap Minat Berwirausaha pada Era Pandemi Covid-19. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 11(1), 90.
Wibowo, S. F., Purwana, D., Wibowo, A., & Saptono, A. (2019). Determinants of entrepreneurial intention among millennial generation in emerging countries. Journal of Legal, Ethical and Regulatory Issues, 23(2), 4675.
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
