PENGARUH RISIKO, MANFAAT, DAN KEMUDAHAN TERHADAP KEPUTUSAN MINAT BELANJA ONLINE
Keywords:
Risks, Benefits, Convenience, Purchase Intention Decisions OnlineAbstract
This study aims to see how the influence of risks, benefits, and convenience on online shopping interest decisions in Sialang Rindang village. The population in this study are online shopping consumers in Sialang Rindang village. The sample used in this study was 95 people. The variables in this study are risk as a variable (X1), benefits as a variable (X2), convenience as a variable (X3), online shopping interest decisions as a variable (Y). Data collection techniques using a questionnaire. Data analysis used the SmartPLS 4.0.9.2 application program. The results obtained in this study are that the risk does not significantly influence the decision of online shopping interest, the benefits do not significantly influence the decision of online shopping interest, convenience has a significant effect on the decision of online shopping interest. The online shop needs to maintain or improve e-commerce services so that consumers still feel the convenience so that consumers will make purchases, especially in online shopping.
Downloads
References
Febriyani, D. A. (2018). Pengaruh Persepsi Kemudahan Penggunaan Dan Persepsi Kemanfaatan Terhadap Minat Beli Online Pada Mahasiswa Ust Yogyakarta Pengguna Zalora. Journal of Chemical Information and Modeling, 53(9), 1689–1699. http://jurnalfe.ustjogja.ac.id/index.php/ekobis/article/view/873
Kosanke, R. M. (2019). Pengaruh Wom, Persepsi Kemudahan Dan Persepsi
Resiko Terhadap Minat Belanja Konsumen Pada Bukalapak. Jurnal Inspirasi Ekonomi, 4(2), 38–46.
Fahmi, I. (2018). Manajemen Risiko. Bandung : ALFABETA.
Lestari, I. T., & Widyastuti, W. (2019). Pengaruh kepercayaan dan kemudahan terhadap keputusan belanja online (studi pada pengguna tokopedia). Jurnal Ilmu Manajemen, 7, 478–484.
Ma’ruf, S. (2018). Pengaruh Kemudahan Penggunaan, Kegunaan, Persepsi Risiko, dan Kenyamanan terhadap Sikap Konsumen dalam Belanja Online. Jurnal Fakultas Ekonomi, 3, 535–549.
Nurmalia, V. D., & Wija, L. E. (2018). Pengaruh Persepsi Kemudahan Dan Persepsi Kemanfaatan Terhadap Minat Beli Secara Online. Jurnal Riset Manajemen Dan Bisnis, 13(1), 69. https://doi.org/10.21460/jrmb.2018.131.305
Priambodo, S., & Prabawani, B. (2016). Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan, dan Persepsi Risiko Terhadap Minat Menggunakan Layanan Uang Elektronik (Studi Kasus pada Masyarakat di Kota Semarang). Jurnal Ilmu Administrasi Bisnis, 5(2), 127-135.
PURWANTORO, P., & NIZAM, N. Z. (2023). Service Quality in the Distribution of Consumer Attitudes, Word of Mouth, and Private University Selection Decisions. Journal of Distribution Science, 21(10), 51–61. https://doi.org/10.15722/JDS.21.10.202310.51
RAHMAN, A., Zulkifli, N. ., & Bakar, M. N.A. . (2022). The Role of Organizational Conflict
on The Relationship of Organizational Justice and The Performance of Lecturers In Private Universities In Riau Indonesia: -. Adpebi Science Series, Proceedings of Adpebi International Conference on Management, Education, Social Science, Economics and Technology (AICMEST), 1(1). Retrieved from https://series.adpebi.com/index.php/AICMEST/article/view/6
Sugiyanto, S., Mulyana, M., & Ramadhan, M. V. (2021). Pengaruh Keamanan, Kemudahan Transaksi dan Persepsi Resiko terhadap Minat Beli. Jurnal Informatika Kesatuan, 1(1), 23–30. https://doi.org/10.37641/jikes.v1i1.404
Salma, R., Wibawa, B. M., Sinansari, P. (2021). Investigasi Strategi Positioning Merek : Studi Kasus Industri Ecommerce di Indonesia. Jurnal Sains dan Seni ITS, 10(1).
Suhir, M., Suyadi, I., & Riyadi. (2014). Pengaruh persepsi risiko, kemudahan dan manfaat terhadap keputusan pembelian secara online. Jurnal Administrasi Bisnis, 8(1), 1–10.
Salsabila, H. Z. (2021). Pengaruh Persepsi Risiko, Manfaat, dan Kemudahan Penggunaan. Jurnal Ilmiah Manajemen Kesatuan, 9(1), 75-84. https://doi.org/10.37641/jimkes.v9i1.442.
Sangadji, E., M. & Sopiah. (2013). Perilaku Konsumen Pendekatan Praktis
Disertai : Himpunan Jurnal Penelitian. Yogyakarta : CV ANDI OFFSET.
Sunyoto, D., & Wika H., P. (2017). Manajemen Risiko dan Asuransi Tinjauan Teoritis dan Implementasinya. Yogyakarta : CAPS (Center For Academic Publishing Service).
Wahyuningtyas, Y. F., & Widiastuti, D. A. (2017). Analisis Pengaruh Persepsi Risiko, Kemudahan Dan Manfaat Terhadap Keputusan Pembelian Secara Online (Studi Kasus Pada Konsumen Barang Fashion Di Facebook). Kajian Bisnis STIE Widya Wiwaha, 23(2), 112–120. https://doi.org/10.32477/jkb.v23i2.208
Widhiaswara, I. A., & Soesanto, H. (2020). Analisis Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan dan Persepsi Risiko Terhadap Keputusan Pembelian dengan Kepercayaan Sebagai Variabel Intervening (Studi Pada Konsumen Gofood di Kota Semarang). Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science), 19(2), 114–125. https://doi.org/10.14710/jspi.v19i2.114-125
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Anita Yuliati, Makmur
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
