STRATEGI PENGEMBANGAN USAHATANI JAGUNG MANIS DI KELOMPOK TANI BINA USAHA KELURAHAN PERANAP KECAMATAN PERANAP KABUPATEN INDRAGIRI HULU

Abstract

Sweet corn farming is one of the horticultural commodities with high economic value and the potential to increase farmers’ income. However, the development of sweet corn farming still faces several challenges, including limited irrigation systems, suboptimal production, pest and disease control, and climate variability. This study aimed to formulate development strategies for sweet corn farming in the Bina Usaha Farmer Group, Peranap Village, Peranap District, Indragiri Hulu Regency. The research was conducted using a survey method with a census sampling technique involving 20 farmer group members. Data analysis was carried out using the Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, Internal–External (IE) Matrix, SWOT Analysis, and Quantitative Strategic Planning Matrix (QSPM). The results showed that the IFAS value was 2.972, indicating that internal conditions were categorized as moderately strong, while the EFAS value was 3.454, indicating that external conditions strongly supported farming development. Based on the IE Matrix analysis, the position of sweet corn farming development was in Cell II (growth and build), indicating that the appropriate strategy was growth-oriented through productivity improvement, market expansion, and strengthening cultivation technology. The SWOT analysis generated several alternative development strategies which were then prioritized using QSPM analysis. The main priority strategy obtained was the implementation of cultivation technology and improvement of irrigation systems with a Total Attractiveness Score (TAS) of 7.034, as it was considered the most effective strategy in utilizing external opportunities while overcoming internal weaknesses.